MBiota

Create a cohesive trade show concept for mBIOTA Labs that extends its established colors and typography into two freestanding assets:

A product-led lightbox featuring an approved image and the headline “The Leading Clinically-Proven Elemental Diet.”
A data-led banner using only typography, color, the logo, and visualized clinical results.

The designs should feel modern, minimal, warm, human, and clinically credible. They must communicate clearly within seconds, remain legible from a distance, work within production constraints, and feel connected without becoming rigid or overly promotional.

Milky

Create a two-slide presentation for Milky, a sleek, galactic, and inventive digestive wellness brand.

Slide 1: Evaluate the provided Milky ads. Identify each ad’s angle or emotion, assess its effectiveness, and recommend improvements.
Slide 2: Design one square Instagram ad for Nova, Milky’s antacid for heartburn relief. Explain the creative reasoning behind it.

The Nova ad should increase consideration among urban millennials who recognize their heartburn triggers but feel limited or embarrassed by them. Focus on how Nova helps them confidently enjoy social meals, spicy foods, drinks, or late-night pizza without discomfort disrupting their plans or sleep.

Use Milky’s existing brand identity, assets, and approved website claims. No calculations are required; provided performance metrics may be used to support the ad analysis.