Komorebi Case Study
Description
Komorebi, the Japanese word for sunlight filtering through leaves, is a gentle skincare brand built for people who live their lives outside.
A full brand system that captures the playful joy of being in nature, communicates real sun-protection efficacy, and speaks authentically to a younger audience ready to make skincare exciting and aesthetic, not a chore.
Role: Designer, branding
Deliverables: Package design, email marketing, retail design
Approach
Each color, typeface, and motif traces back to the image of dappled sunlight through a canopy. The bright, yet gentle colors align with a younger generation while keeping a sense of sophistication for products to be appealing for wider audiences and situations.
The unexpected graphic pops contasts with the subtler leaf images, creating visual interest and uniques designed to stand out on a retail shelf.
Rescue cream package dieline
Mockup of Rescue cream box
Eco cotton rounds, Lip SPF, Sunscreen capsules
Retail signage and end cap
Email marketing: Friendly, succint tone, conversion focus, limited CTAs, brand consistency